Services from Active Lightning

The primary service that Active Lightning provides is AspDotNetStorefront customization. In addition to customizing AspDotNetStorefront according to client specifications and direction, we have experience helping our clients with the following.


Discovery— develop functional specificaton and technical specification

Marketing and Brand Review — strategic look at where the company is, what it is successful at, and goals for the future

Wireframes— blueprints for user interface


AspDotNetStorefront Customization

eCommerce Website Design and Development — Active Lightning excels in both design skills and technical ability. We exercise creativity and wisdom across both disciplines to deliver satisfying solutions that acheive your marketing goals.

Custom Software Solutions — Active Lightning has been producing custom software solutions since 2001. We can produce custom controls for your AspDotNetStoreFront shopping cart. We can integrate your business software with your shopping cart as we have done for many clients, or provide other custom work to help you realize your vision.


Internet or Online Marketing — Building a great ecommerce website is one thing; getting people to visit and buy products is another. Active Lightning develops a strategy with you, the client, to promote your website within your budget. Some promotion techniques include paid search ad campaigns, affiliate programs, online press releases, email marketing, audio ads, and social-networking.

Search Engine Optimization

Catalogs and Print Materials — Content for key marketing documents and websites is increasingly dynamic. How do you produce updated content with strong design in short lead times? Employ automated production using a database and design rules. Adobe Systems calls this type of automation variable data publishing. Another term is database publishing or automated desktop-publishing. Variable data publishing is a supporting technology for variable data printing on a digital press. It is also useful for producing personalization for one-to-one marketing, or managing cross-media publication. Active Lightning produces software that enables variable data publishing.

“I appreciated the experience that Active Lightning contributed to the process and their ideas. In addition to setting out the framework of the project, they were quick to understand our business. They proposed ideas that supported our marketing effort exceptionally well. They met my desire for having the capability to feature auctions inexpensively. My order desk can chat online with visitors. And the Special Orders section helps my in-store staff to work with customers helping them to pick out what they want.”
Jim Gerber
Stoughton Lumber