Stoughton Lumber

Their company identity was described to us as:

• a store that does business the old-fashioned way with great service
• carrying quality products they stand behind
• special-order desk to help purchase specialty products with next-day delivery
• a one-stop place to shop for products and services to do a building project

The process for developing the logo for Stoughton Lumber started with a meeting to capture aesthetic and business values from the owner who we worked with on the project, Jim Gerber. The designer on the project was Baker Galloway. So, Jim, Baker, and Sally, met via phone. Out of discussions between Sally and Baker, Baker developed sketches for 3 logo designs. Jim approved the direction, so black and white images were drawn digitally and posted to a webpage where Jim could view them.

Visit Site